New summer campaign to woo visitors to Ashburton District
Council’s tourism promotion team has just launched a fresh campaign to encourage visitors to Mid Canterbury over the summer, and is using iconic images and videos inviting people to indulge, be active or explore our spaces.
Two videos have already been released on social media, with a third due to be released this week.
The videos show scenes and activities from around the district – the indulge theme features the new Opuke hot pools, beauty therapy, golf, fishing and the art gallery, while the explore theme shows the Ashburton lakes, with boating, tramping and tenting.
Mayor Neil Brown said it was great to see some of the district’s best natural attributes being shown in the videos.
“It gives visitors a taste of what they can expect in the Ashburton district. We can be a slice of paradise to relax in and enjoy great food, or we can provide some outdoor therapy in the form of our Ashburton lakes.
“Visitors, domestic or international, help our local economy because they stay in and play in our district and while tourism operators make a living from them, it is up to all of us who live here to make visitors feel welcome.”
The campaign is being orchestrated by Council’s new district promotions advisor Shelley Donnelly. Council decided earlier this year to bring visitor promotion back as an inhouse activity, after it had been contracted out to Christchurch NZ for two years.
The summer campaign will run until at least the end of February and encourages people to check out experiences in Mid Canterbury via the website midcanterburynz.com.
See the videos on YouTube here.
Share this article
Latest News
Council approves concept plan for bike skills park in Ashburton Domain
CE Hamish Riach: Lots of reading ahead
Lake Hood water quality update: 1 May 2024
Ashburton Domain preparing to glow
LTP: Submissions pass 1500, hearings set for 13-16 May
Road Closures
BLANDS ROAD
from 18 May 7:00 to 18 May 18:00
CHALMERS AVENUE - MOORE STREET - BEACH ROAD - ROUNDABOUT
from 8 Apr 7:00 to 17 Apr 17:00
BACK TRACK
from 6 Feb 7:00 to 22 Mar 17:00
SEAFIELD ROAD
from 4 Mar 7:00 to 19 May 17:00
GRAHAM STREET- MCMURDO STREET INTERSECTION
from 15 Jan 7:00 to 29 Feb 17:00
View all Road Closures | Live map