Council has created a promotional video to help Mid Canterbury businesses attract staff to the district.

The video is just over one minute long and highlights the area’s lifestyle and recreational opportunities – like affordable housing and being close to the great outdoors. It also features footage of Ashburton’s newly-renovated CBD and expanding business parks.

It’s been designed so it can easily be customised with the logo and website details of any local business, and it will be completely free for local businesses to use.

Ashburton Mayor Neil Brown said the district had a low unemployment rate and some local businesses were struggling to attract staff.

“They can use this video as an extra recruitment tool. The footage was originally shot for Council’s own recruitment drive and that was so well received that we have edited another version that’s all about working and living in the Ashburton District. It’s an initiative by our Economic Development team and we hope people will make good use of it.”

The video will be part of a toolkit for employers, including images, templates and more videos, that is being developed by the Economic Development Team and all the collateral will be available free on Council's website.

The recruitment video can be viewed on the Council’s YouTube channel. Businesses interested in accessing the video for their own use can contact the Economic Development team via email at economic.development@adc.govt.nz