Council contracts ID Community to provide this information, who source data from Statistics New Zealand.
The Community Profile provides demographic analysis for the district and suburbs based on results from the 2013, 2006 and 2001 Censuses of Population and Dwellings. Use this tool for:
Population highlights

Who we are
How we live
What we do
Migration profile
Journey to work
Deprivation index
The Social Atlas provides a series of maps that show how particular population groups are distributed across the Ashburton District. There are over 50 individual maps, each representing a community of interest. The maps are shaded to show where there are concentrations of these communities of interest. The data includes: