With a long weekend happening this week Ashburton District Council is urging people to take extra care on the roads.
Road Safety Co-ordinator Aileen Campbell says the combination of the long Canterbury Anniversary weekend, Christchurch's A&P Show and the summer holiday season getting closer means there is likely to be a lot more people on the roads so being extra vigilant while driving is really important.
"We are advising people to watch their speed and following distances and to expect other people to make mistakes at intersections. It's all about driving defensively," says Miss Campbell.
Canterbury Anniversary Weekend also coincides with the ninth anniversary of World Day of Remembrance for Road Traffic Victims - and the fourth time the internationally-recognised day has been commemorated in Ashburton.
A public commemorative ceremony will take place at Smallbone Reserve this Sunday 16th November at 2pm.
"World Day of Remembrance for Road Traffic Victims recognises the losses that have happened this year and in previous years on our roads," she says. "Anyone is welcome to attend the event."
It is also held to recognise the invaluable work done by emergency and support staff of organisations like St Johns, the police, the fire service, victim support and traffic management teams.
At 3pm after the commemorative ceremony an afternoon tea will be held at the Ashburton Fire Headquarters.
The fire station will also be open to the public after the ceremony.