Ashburton District Council is working with schools in the district to promote the wearing of hi-visibility clothing during the darker winter months and poorer weather conditions.
During Road Safety Week (19-26 May), local preschools, kindergartens and primary schools took up the challenge to "Be Bright, Be Seen".
As part of the campaign, there was a free sausage sizzle on Friday 23 May at the chessboard on East St, with spot prizes and giveaways for the brightest outfits.
Council Projects Officer Aileen Campbell says "Schools participated in 'Be Bright' mufti days, with road safety-themed activities and prizes for the brightest outfits and bikes,"
Miss Campbell says this is part of the wider "Know Your Way Around" campaign aimed at promoting the safety of vulnerable road users such as pedestrians, scooters and cyclists at intersections.
With 69 fatal and serious crashes at intersections in the District over the last decade visibility is seen as a key to reducing harm.
"There have been seven fatalities among vulnerable road users. Tragically two of these occurred in April this year," she said.
"Pedestrians, cyclists and scooters need to use marked crossings, ensure that they are visible to cars, and never assume that they will be given right of way," said Miss Campbell.
"Drivers need to be aware that visibility will be worse over winter, watch for other users and ensure their lights are on during low-light conditions." said Miss Campbell.
Learn more about the Know Your Way Around campaign