"The feedback residents provide through the survey is an important source of information and points out to us where we can improve and what services we need to prioritise for the future," said Ms Makwana.
Ms Makwana says she encourages residents to take the time to complete the survey if they are called.
"This is a great opportunity to tell us what you think and what you like and don't like," she said.
National Research Bureau undertakes the survey for Council, an independent research company specialising in New Zealand local authority surveys. A team of phone interviewers carry out the survey, many of whom are locally based.
"Having an expert research company undertake the survey means the information we get is accurate and objective," said Ms Makwana.
The survey results are also benchmarked nationally and against other councils similar to Ashburton District.
Interviewing for the survey commences on Friday 11 July, and is expected to be completed on Sunday 20 July.