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Mid Canterbury Regional Event Fund

This is a bi-annual contestable fund. Refer to the following timeline for 2021 funding rounds.
Application window openOutcome communicatedEvent dates

Application window openOutcome communicatedEvent dates
1 March 2021 to 31 March 2021By 1 May 20211 July 2021 to 31 January 2022
1 September to 30 September 2021By 1 November 20211 February 2022 to 30 June 2022

About the Mid Canterbury Regional Events Fund

THE PURPOSE OF THE REGIONAL EVENTS FUND IS TO STIMULATE INTER AND INTRA-REGIONAL VISITATION THROUGH FUNDING EVENTS THAT WILL ENCOURAGE EXPENDITURE MISSED BY INTERNATIONAL VISITOR MARKETS.

Reference: https://www.mbie.govt.nz/immigration-and-tourism/tourism/tourism-recovery/regional-events-fund/

The fund is available to the nine International Marketing Alliance (IMA) groupings of the Regional Tourism Organisations (RTO’s). Mid Canterbury has been allocated $232,000 over a 2-4-year timeframe.

Events that receive Mid Canterbury Regional Events Fund investment must demonstrate that the event meet the Fund’s criteria.

Please ensure you read the information contained in these pages and download the Mid Canterbury Regional Events Funding Guideline before applying.

The key focus of the Mid Canterbury Events Investment Panel (MCEIP) will be to ensure that those events funded from the Regional Events Fund maximise economic benefit to the region, optimise the regions assets and venues and drive out-of-region, non-competing domestic visitation to help compensate for some of the shortfall created by the lack of international visitors. This supports the immediate goal of supporting the wider business community in the region while supporting local event operators and suppliers that have felt the full impact of border closures during 2020 and beyond.

It also aligns with longer term strategic goals to develop the region as an event friendly destination that encourages and supports the development of a balanced portfolio of events that reinforce the key economic, community and strategic directions of the region.

Success will be measured via economic, social and sustainability criteria with weighting towards the economic benefit that events bring, to replace the loss of international visitation to the Mid Canterbury region.

The Foundation Principles of the fund include prioritising events that;

  • Drive out of region visitation
  • Bring measurable economic benefit to the region
  • Collaborate with, but do not compete with other regional or large national events
  • Compliment a regional calendar of events that is well-balanced to create year-round stimulation

All applications will be considered on:

  • Whether the event is ticketed, or where people are required to pre-register
  • Support Mid Canterbury businesses, unless a local business is unable to supply
  • Have at least 60% of the targeted participants/audience from outside the district
  • Generate at least one night’s stay in the district for at least 60% of the participants/audience (commercial provider, staying with friends or family, holiday park/freedom camping)

The Fund Criteria

The Mid Canterbury Regional Events Fund is an investment fund to primarily support commercial events that maximise economic benefit to the region, optimise the region’s assets and venues and drive out of region visitation. To be eligible for investment the event must be held within the Mid Canterbury Region, which is bounded by the Rakaia and Rangitata Rivers. All events will be subject to post economic and social impact evaluation. This relates to the ability of an event to drive and stimulate benefits to the region in the form of new expenditure and or future investment to the region.

Before you apply for regional events fund investment, please make sure you fully understand the eligibility and assessment criteria.

Foundation principles and a robust set of criteria have been created to focus the investment of the Mid Canterbury Regional Events Fund. Criteria will be updated as required. Current criteria apply to all investment decisions made within the 2021 period.

The Foundation principles state that the Mid Canterbury Regional Events Fund will give priority to events in the Mid Canterbury region that are or have the potential to;

  • Drive out of region visitation
  • Bring measurable economic benefit to the region.
  • Collaborate with, but do not significantly conflict with other regional or large national events.
  • Compliment a regional calendar of events that is well-balanced to create year round stimulation.

  • Is a community focused event, that does not appeal to attendees outside of the region;
  • Is looking to support infrastructure or capital works costs;
  • Is seeking investment to underwrite an event;
  • Will adversely affect an existing event due to timing or any other reason;
  • Does not allow sufficient time to develop and activate leverage and legacy planning;
  • Does not allow sufficient time to apply for and attain council consent – e.g. resource consent or permits;
  • Engages out of region human resource at the expense of local resource;
  • Does not provide a complete and up-to-date health and safety plan that incorporates a risk management plan;
  • Cannot be supported by regional infrastructure;
  • Primary purpose is to promote religious, ministry or political objectives;

The Mid Canterbury Regional Events Fund is contestable. Funding rounds are bi-annual.  Applications can be made only once a year at either the March or September funding round.

Before you apply please make sure to read the and download the Mid Canterbury Regional Events Fund Application Guidelines and prepare any required supporting documents.

Investment Limit

The maximum funding allocation is $10,000 per event

Timeframes for applications

The Mid Canterbury Regional Events Fund is allocated bi-annually.  Applications for each round will be open for 4 - 6 weeks prior to allocation of the fund.

Application window openOutcome communicatedEvent dates
1 March 2021 to 31 March 2021By 1 May 20211 July 2021 to 31 January 2022
1 September to 30 September 2021By 1 November 20211 February 2022 to 30 June 2022

Application Stage

Applications will be assessed using the information given to the answers to each question in the application form, as well as required supporting documentation. Applications that do not address each question adequately may not be considered.

To ensure all application criteria is met the following is requested in this process;

  • Events Business Plans
  • Communications Plans (essential for all events)
  • Event Budgets
  • Health and Safety / Risk Management Plans
  • Lists of key suppliers
  • Copy of public liability insurance certificates
  • Evidence that the event/applicants are aware of and will comply with all of ADC regulatory and statutory requirements relating to preparation and delivery of the event, including obtaining the necessary permits and consents within the allowable timeframes.

After the application has undergone due diligence, successful applicants will be referred to the Mid Canterbury Events Investment Panel made up of XXXXXX.  All investment decisions are made by the MCEIP are full and final.

Once funding has been approved, all successful applicants will receive a funding agreement. This is a formal contract which outlines what is expected of event organisers and the amount of funding the MCEIP is granting.  The funding agreement will also outline the post-event reporting requirements for event organisers.

75% of funding will be available at time of confirmation of funding.
25% within 2 weeks of completion of the event post event criteria (refer Post Events below).

After the event, all successful applicants will be required to formally report to the MCEIP on the following:

  • An overall summary of the event addressing how the conditions outlined in the contract have been met including proof of delivery/success of the event for all measures stated in the application form.
  • A description of the overall success/failure of the event via a post event economic/social impact evaluation;
  • Final budget showing the expenditure; attendance figures including an outline of the methodology used and a breakdown of confirmed figures and estimated totals;
  • An analysis of how the Funding has enabled the Recipient to achieve the expected outcomes of investment; and
  • Any other information requested by MCEIP.

The MCEIP reserves the right to:

  • Accept or reject any application at its sole discretion
  • Change the criteria, parameters, date, timeline or any other aspect of the funding application or decision making process, and to waive any application requirements at is discretion.
  • Require applicants to provide additional information if required
  • Suspend or cancel the funding process in whole or in part
  • Impose conditions on the approval or payment of funding, such as a requirement to generate a certain number of entries for an event.
  • Do any other act that it sees fit in relation to the funding process.